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Anthrosegmentation: Using Big Data to Approach the Customer Like a Human Being
The availability of Big Data is changing the way companies interact with the people who make up their customer base, and changing it rapidly. Some of these changes are ones we’ve seen in an embryonic...
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The Christmas Shopping Big Data Use Case
There’s a metaphor I like to use about public washrooms. Have you ever been in a public washroom where the toilet flushes automatically, the soap dispenses automatically, and the water turns on and off...
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